“If you want to know how hope, fear, anxiety, and anger—among other emotions—shape the way we think and act politically, read this book! It’s the most thorough and up-to-date summary on the subject, from the philosophy of Aristotle to the latest developments in the cognitive neurosciences and political communication. The contributors are leading scholars who confront their own theories, concepts, findings, and methods (which go from classic survey research and experimentations to sticking electrodes in the brain), as well as their disagreements with each other. That’s what makes the book fascinating. It shows science in the making, building on its internal controversies and debates. And the central argument is optimistic. Far from throwing citizens into the arms of authoritarian leaders, emotions, especially anxiety, help them to think rationally and act strategically.”<Nonna Mayer, Centre de Recherches Politiques de Sciences Po, Paris (CEVIPOF)>

Nonna Mayer, Centre de Recherches Politiques de Sciences Po, Paris (CEVIPOF)

“The Affect Effect is an excellent overview of research on emotion in politics and where that research is likely to head in the future. It’s on the cutting edge of a growing movement in the social sciences to explore the various intersections of neuroscience, biology, psychology, evolutionary economics, and the genetic bases of behavior. No one walking away from this book could entertain the notion that cognition is all that matters in political behavior: emotion is often the driving force behind—and works in conjunction with—cognition.”<Elizabeth Theiss-Morse, University of Nebraska, Lincoln>

Elizabeth Theiss-Morse, University of Nebraska, Lincoln

"The Affect Effect contains numerous valuable contribtions to our understanding of the causes and effects of emotions in politics. By bringing together scholars from so many fields across the social sciences and subfields within political science, the volume will be especially useful in diversifying and expanding scholarship."

Scott Basinger | Political Psychology

"The book should be of interest to scholars and practitioners alike given its relevance to contemporary politics. . . . Reading this book results in a greater understanding of how emotions are integral to voter decisions and the study of political campaigns."

Christopher Weber | Political Communication