“The book is in many ways a model of research reporting. Hypotheses are expressly articulated, methodology carefully detailed, data clearly presented and, best of all often convincingly explained. The result is a lucidly written work deserving widespread attention and serious, critical consideration. . . . It evokes admiration for confirming what many of us have long argued: the importance of television news for public opinion and politics.”

David L. Paletz | Journal of Communication

“The authors believe—and provide numerous ingenious experiments to assert—that a subtle but pervasive, deliberate but nonconspiratorial influence by television news is a central piece of what gives (all) U.S. politics its continuing structure.”

American Political Science Review

“This splendid work will stand as a hallmark of social science research into the social and political effects of television news. The authors have put together a complex, integrated system of experiments testing the effects of television news that is equal to the complexity of the process by which viewers comprehend such information. . . . The conclusions are carefully and cautiously presented, making it one of the most readable works of experimental research.”

Choice