Global Market Strategies
How to Turn Your Company into a Successful International Enterprise
Distributed for Campus Verlag
Global Market Strategies
How to Turn Your Company into a Successful International Enterprise
200 pages | 40 halftones, 14 tables | 5 1/2 x 8 1/2 | © 2013
Economics and Business: Business--Business Economics and Management Studies
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Table of Contents
Introduction
1. Internationalization Strategies – Innovative Strategies for Successful and Flexible Exploitation of Global Change
Preparing for Internationalization
Core Elements of an Internationalization Strategy
Developing a Flexible Global Organizational Structure
Implementing Competitive Strategies
2. “company2newmarket” – Structured Market Entry Processes for Greater Success in New International Markets
Market Entry Processes – Fundamentals and Tasks
Step 1: Market Evaluation and Selection
Step 2: Market Preparation
Step 3: Market Entry
Step 4: Market Development and Growth
Carrying out Market Exits
3. Intercultural Management – More Efficient Management of Global Organizations with Intercultural Intelligence
Some Facts about Culture
Dimensions of National Cultures
Differences between National Cultures
Creating a Cultural Profile
Dimensions of Organizational Cultures
Intercultural Management and the Role of the Global Manager
Conclusion: Success Factors for Global Organizations
Appendix: From Local EU Sales Markets to Global Growth Markets
Glossary
Bibliography and Further Reading
Index
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