Introduction

1. Internationalization Strategies – Innovative Strategies for Successful and Flexible Exploitation of Global Change

            Preparing for Internationalization

            Core Elements of an Internationalization Strategy

            Developing a Flexible Global Organizational Structure

            Implementing Competitive Strategies

2. “company2newmarket” – Structured Market Entry Processes for Greater Success in New International Markets

            Market Entry Processes – Fundamentals and Tasks

            Step 1: Market Evaluation and Selection

            Step 2: Market Preparation

            Step 3: Market Entry

            Step 4: Market Development and Growth

            Carrying out Market Exits

3. Intercultural Management – More Efficient Management of Global Organizations with Intercultural Intelligence

            Some Facts about Culture

            Dimensions of National Cultures

            Differences between National Cultures

            Creating a Cultural Profile

            Dimensions of Organizational Cultures

            Intercultural Management and the Role of the Global Manager

Conclusion: Success Factors for Global Organizations

Appendix: From Local EU Sales Markets to Global Growth Markets

Glossary

Bibliography and Further Reading

Index