Preface by Farsan Farschtschian

Part 1

Introduction by Fredmund Malik

Good management – Good Food, Good Life

Part 2

From Helmut Maucher’s Speeches, Publications and Interviews

Editorial note

Corporate Policy, Corporate Management and Organization Policy

Human Resources and Management Policy

Sustainability and Value Orientation

Research and Innovation

Acquisitions

Marketing, Advertising and Communication

The Economy, Politics and Society

Part 3

Discussion between Helmut Maucher and Fredmund Malik

Thoughts on Management and the Economy

Introduction to the Discussion

Corporate Governance, Organizational Structure and Strategy

Effective Management and Daily Management Routine

Politics, Business and Society

Part 4

Helmut Maucher’s Thoughts on the Future and Recommendations for Improving our Democratic Constitutions

Concluding Remarks

Part 5

Epilogue

Management-Doing the Right Thing in the Right Way

Part 6

Appendix

Earlier Key Statements made by Helmut Maucher

Collection of Helmut Maucher’s Aphorisms and Thoughts

Biographies

Literature

Index